The Film Strip Blog
Film releases, awards, news and comment from Rubberductions - get it here first
iTunes saves your telly...allegedly
Posted 05/09/06
iTunes movie-download speculation is flavour rampant right now. This article from Reed speculates that Apple's goal is to get video downloads off the pc (or 'pod) and onto your telly.
In a rosy picture this could give mini-media moguls access to a market of sofa-snug media-snacking consumers. Taking off the rose-tinted mini-media specs,
(i) Apple haven't yet opened up iTunes movies to independents at all (although the music store is available to independents).
(ii) There's nothing yet to indicate that consumers want to pay for mini-media in this way.
But here's hoping.