The Film Strip Blog
Film releases, awards, news and comment from Rubberductions - get it here first
Video feeds for blogs
Posted 07/01/08
Time and again we get asked this question: why would bloggers want to show videos from viral marketing campaigns to their users? The explosion in use of video feeds for blogs, and the ease with which it can be done, has shown that there is an enormous appetite for this online content as it represents a free and entertaining way of showing relevant content to readers and using films created specifically for viral marketing campaigns is an extension of this. Often the content is of a high quality, and is designed to engage and entertain people. Additionally, in this world of Web 2.0, lots of viral content is designed to integrate into your site design seamlessly and work in partnership with the main social network sites. With such good content available so readily, the question is: why wouldn't bloggers want to use viral marketing films to engage their readers?